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Immortal Hulk Vol. 7: Hulk is Hulk

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There's a new monster in town. He's cuddly. He's lovable. He's down with the kids. And he's available for your corporate retreat. Yes, there was another Hulk once - the one who made all those nasty threats to end the world. But who needs him? THE LIVING HULK is here. And he's going to save us all - or your money back. COLLECTING: IMMORTAL HULK 31-35


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There's a new monster in town. He's cuddly. He's lovable. He's down with the kids. And he's available for your corporate retreat. Yes, there was another Hulk once - the one who made all those nasty threats to end the world. But who needs him? THE LIVING HULK is here. And he's going to save us all - or your money back. COLLECTING: IMMORTAL HULK 31-35

30 review for Immortal Hulk Vol. 7: Hulk is Hulk

  1. 5 out of 5

    Paul E. Morph

    Another strong volume of Immortal... which brings the Hulk’s war with Roxxon to a close (or so it seems; I’m not sure we can count Dario Agger out just yet). I’d be giving this all the stars if it weren’t for a couple of issues having fill-in art that definitely wasn’t up to regular artist Joe Bennett’s standards. The issues drawn by Bennett were phenomenal as usual and Al Ewing is busy cementing himself in position as my favourite comicbook writer.

  2. 5 out of 5

    Dan Schwent

    With the entire country in love with Xemnu The Titan, can the Hulk hope to defeat him? And which of The Hulk's nemeses is lurking in the background, waiting to pick up the crumbs? Immortal Hulk: Hulk is Hulk collects issues #31-35 of The Immortal Hulk. It's getting hard to talk about how consistently good this book is but Hulk is Hulk is another great collection of Hulk stories. It's really the ending of one story and the setup for the next one. Hulk finally settles Xemnu's hash, only to run afoul With the entire country in love with Xemnu The Titan, can the Hulk hope to defeat him? And which of The Hulk's nemeses is lurking in the background, waiting to pick up the crumbs? Immortal Hulk: Hulk is Hulk collects issues #31-35 of The Immortal Hulk. It's getting hard to talk about how consistently good this book is but Hulk is Hulk is another great collection of Hulk stories. It's really the ending of one story and the setup for the next one. Hulk finally settles Xemnu's hash, only to run afoul of another Gamma-powered villian. About the only negatives I can lay upon this volume are that two issues weren't done by Joe Bennett. Butch Guice and Tom Palmer did #34 and Mike Hawthorne and Mark Morales did #35. It also felt a little disjointed, like the first three issues belonged in the last volume and the last two in the next one. Anyway, it's still the same powerful stuff Al Ewing has been serving up since day one. Immortal Hulk: Hulk is Hulk continues Ewing and Bennett's rampage of great Hulk stories. It's a shame we only get two or three more of these volumes before they hang it up. Four out of five Hulks.

  3. 4 out of 5

    Bradley

    I'm quite fascinated with the Immortal Hulk run. From the start, it has been wonderfully psychological, horrific, and full of great mystery. After a few questions have now been cleared up, followed by another old enemy's return, it just brings in even MORE questions. The green door. The Thinker. After the whole Roxxon debacle, a lot of time is spent on this guy. I can't say I'm unhappy about it. He has quite a history. I'm hooked. But Banner's mind... what a playground. :)

  4. 5 out of 5

    James DeSantis

    Hulk decides he has had enough of Xemnu and his mind controlling shit. The first half is a solid matchup between Hulk losing his shit and the whole world thinking Xemnu is the new "Hulk". It's a pretty entertaining match of the minds. Then we get another old foe coming into the picture. Gets you a nice little updated origin story and what he's going to do to Bruce Banner. It's a sinister, fucked up plan, but could be very interesting in the future. I didn't LOVE this volume like the last few but Hulk decides he has had enough of Xemnu and his mind controlling shit. The first half is a solid matchup between Hulk losing his shit and the whole world thinking Xemnu is the new "Hulk". It's a pretty entertaining match of the minds. Then we get another old foe coming into the picture. Gets you a nice little updated origin story and what he's going to do to Bruce Banner. It's a sinister, fucked up plan, but could be very interesting in the future. I didn't LOVE this volume like the last few but there were a few standout moments and a interesting build of what is to come. Immortal Hulk remains a very strong title still, and while this is a weaker volume, it's still solid. A 3 out of 5.

  5. 4 out of 5

    Chris Lemmerman

    Hulk is Hulk! But...Hulk is not Hulk. Hulk is...Xemnu? Wait, what? Building right out of the end of the last volume, Xemnu has replaced Hulk in everyone's memory, and everyone loves him! But where does that leave Hulk? Nowhere good, obviously. This arc is all about perception - how the public perceives Hulk, and how Banner and his alters perceive each other. This is the backbone for both how Hulk defeats Xemnu, and how the system of alters are beginning to see each other. There are some great seq Hulk is Hulk! But...Hulk is not Hulk. Hulk is...Xemnu? Wait, what? Building right out of the end of the last volume, Xemnu has replaced Hulk in everyone's memory, and everyone loves him! But where does that leave Hulk? Nowhere good, obviously. This arc is all about perception - how the public perceives Hulk, and how Banner and his alters perceive each other. This is the backbone for both how Hulk defeats Xemnu, and how the system of alters are beginning to see each other. There are some great sequences set inside Hulk's shattered mind that are extremely noteworthy - including a return for the Green Scar. It's very cerebral, for an arc that basically devolves into Hulk punching shit. There are also a few unexpected reveals here, including one Hulk character that has been oddly absent for the rest of the run thus far. It's very clear that Ewing's just getting started here, because he has trails of breadcrumbs that we don't even know about. Joe Bennett tackles the art for most of the book here, of course, while the flashback issue on that unexpected Hulk character is from Butch Guice, and the last issue is by Mike Hawthorne. A good collection of artists to be sure, but Bennett has made this book his own, and it never really feels right without him around making a mess of the characters. Immortal Hulk really needs to do something bad to get less than a five star rating from me at this point. It's the complete opposite of what you expect a Hulk book to be, and even seven volumes in it hasn't showed any sign of losing momentum.

  6. 5 out of 5

    Stewart Mitchell

    Every few months I think about this series and I wonder if it’s actually as good as I remember it, or if I’d outgrown it. And whenever I start wondering this, like clockwork, there’s always a new volume coming out to order. And whenever I read them, I think - “oh, duh, this shit is actually awesome.” And then I start to forget again. So, uh, yeah, this shit is awesome.

  7. 4 out of 5

    RG

    Continues a good run

  8. 5 out of 5

    Alex Sarll

    After the events of the previous volume, the Hulk is a beloved hero. Just not the Hulk you might expect, but the original Marvel character to bear that name, fluffy titan Xemnu. He's corporate-friendly, big and shaggy, and makes for a much more plausible friend than the standard Hulk (whatever that means in a run with ever more of Banner's old alters involved) – but given this run, you can be sure there's some biomechanical body horror waiting, to go along with this story's identity horror and g After the events of the previous volume, the Hulk is a beloved hero. Just not the Hulk you might expect, but the original Marvel character to bear that name, fluffy titan Xemnu. He's corporate-friendly, big and shaggy, and makes for a much more plausible friend than the standard Hulk (whatever that means in a run with ever more of Banner's old alters involved) – but given this run, you can be sure there's some biomechanical body horror waiting, to go along with this story's identity horror and global gaslighting, and so it soon proves. This in-story retcon plot, with evil megacorps assimiliating resistance and turning rebellion into money, has obvious political resonance in the age of fake news, parties deceitfully posing as factcheckers on Twitter, the general collapse of truth as a concept and certainly as a currency. Hell, even compared to when it was supposed to come out, before comics fell over along with everything else bar the lies, it feels more relevant still. But then, this whole run has been excellent at digging back into niche bits of Hulk history and finding fresh contemporary kick in them, and Xemnu isn't the last one here: "Kind of a variation on a theme, huh? Isn't it fascinating to see all the new permutations..?" All this, plus a transmutation scene grotesque enough to recall and rival Company Of Wolves, and the discovery that the Marvel Universe has a subatomic particle called a Kirbon.

  9. 4 out of 5

    Xroldx

    Hulk is Hulk and none more so than Al Ewings' Immortal Hulk. This run is a modern classic already and the 7th volume gives us more horror and social criticism.

  10. 4 out of 5

    Blindzider

    I have to admit I didn’t completely understand everything going on but it’s also been awhile since I read the last volume. There’s a shocking twist in there. The art team isn’t the usual either. Feel as if this is all headed toward something but I don’t know what.

  11. 5 out of 5

    Patrick

    I don't think this counts as a spoiler because I'm not going to talk about actual events. How odd is it to read a Hulk story and Hulk is the one that makes the most sense? It isn't that no one else makes any sense. Everyone's motivations are clear enough and can be followed. It's just that Hulk's seem so much more pure and true.

  12. 4 out of 5

    Molly Lazer

    'Member when South Park had an episode about how the Simpsons did all plotlines first? Well, this felt like an instance of "South Park did it first." 'Member when South Park had a whole season with the "'Member Berries?" Now, granted, I was not familiar with Xemnu before reading this volume of Immortal Hulk, so perhaps Xemnu's schtick had already been established. But I couldn't help thinking of the 'Member Berries every single time Xemnu was on panel, and it was extremely distracting. Xemnu see 'Member when South Park had an episode about how the Simpsons did all plotlines first? Well, this felt like an instance of "South Park did it first." 'Member when South Park had a whole season with the "'Member Berries?" Now, granted, I was not familiar with Xemnu before reading this volume of Immortal Hulk, so perhaps Xemnu's schtick had already been established. But I couldn't help thinking of the 'Member Berries every single time Xemnu was on panel, and it was extremely distracting. Xemnu seems like a really cool character--I looked him up halfway through reading this volume to find out more about him. But in this instance, he was dispatched so quickly that it was somewhat of a disappointment. While he was around, doing his thing, for three issues, once Hulk showed up to face him, the fight was over within three pages, one of which was a double-page splash. I would have liked to have seen Xemnu as more of a threat, and much harder to defeat. Part of this, I think, stems from the way Marvel packaged this volume and the previous one. If the first three issues here had been attached to the end of the previous volume, the story would have worked better. I mentioned in my review of that one that it felt like the book ended partway through a storyline, and that feeling definitely carried over here. The last two issues would have been better off attached to whatever comes next with the Leader storyline that just started. (By the way, I was thoroughly confused about issue #34, not being overly familiar with the Leader before this--was this issue presenting mainly material that had been already covered in older issues, which is the sense that I got? Or was it partially new material, and if so, why speed through it so fast?) All that said, my favorite part of this book was seeing inside Banner/Hulk's mindscape. The art by Nick Pittara was whimsical and fun, a huge contrast with Joe Bennett's depiction of the outer world. Butch Guice and Tom Palmer's artwork in #34 was also quite enjoyable, all the details as one would expect from Palmer's inks.

  13. 4 out of 5

    Tom

    The Immortal Hulk fell at the end of the previous volume to Xemnu, Marvel's original Hulk, a creature that apparently battles his foes with what can only be described as a weaponized Mandella Effect, changing memories of anyone and everyone who sees him without breaking a sweat but doing other horrible things along the way. Writer Al Ewing digs a little deeper into what makes the new Hulk tick by checking in with two previous incarnations, one of which hasn't been seen in a while: the Savage Hul The Immortal Hulk fell at the end of the previous volume to Xemnu, Marvel's original Hulk, a creature that apparently battles his foes with what can only be described as a weaponized Mandella Effect, changing memories of anyone and everyone who sees him without breaking a sweat but doing other horrible things along the way. Writer Al Ewing digs a little deeper into what makes the new Hulk tick by checking in with two previous incarnations, one of which hasn't been seen in a while: the Savage Hulk and the Worldbreaker Hulk. At least one of them isn't on board with the Devil Hulk, but how long the different Hulks can get along with each other remains to be seen. Plus, this volume also ends on a cliffhanger, but this time around, it comes not from some weird fuzzy thing that Marvel occasionally remembers exists but from a returning Hulk foe that, let's face it, generally shows up to cause trouble sooner or later anyway.

  14. 5 out of 5

    Stephen Adkison

    This review has been hidden because it contains spoilers. To view it, click here. Hulk goes from critiquing capitalism to nostalgia. Nostalgia is, of course, not actually a melancholic fondness for a lost past, but an imagined one. This is not subtext, but text in Xemnu. In addition to being a fun tie-in for continuity junkies, it’s a good Freudian point. And we get the reveal of the secret Hulk villain. I’ve always thought The Leader was an underrated Hulk villain waiting for a modern age starring turn that it looks like he might get here. There is a tendency to try to out-Hu Hulk goes from critiquing capitalism to nostalgia. Nostalgia is, of course, not actually a melancholic fondness for a lost past, but an imagined one. This is not subtext, but text in Xemnu. In addition to being a fun tie-in for continuity junkies, it’s a good Freudian point. And we get the reveal of the secret Hulk villain. I’ve always thought The Leader was an underrated Hulk villain waiting for a modern age starring turn that it looks like he might get here. There is a tendency to try to out-Hulk the Hulk in his villains that makes for decent action figure fights but not much else. It definitely wouldn’t make sense for this determined and focused Devil Hulk. I’m glad we get now a mental counterpoint to the Hulk’s physicality. The Leader’s problem is that, as smart as he is, he is a determined egoist. He’s the perfect counterpoint to our new socialist Hulk.

  15. 4 out of 5

    Rocky Sunico

    This certainly made for an unusual chapter in the overall Immortal Hulk story as he has to face an enemy that has somehow telepathically inserted himself into everyone's consciousness as some sort of childhood superhero, thus disarming everyone and making them trust him. Hulk is immune to this sort of thing, but Banner isn't, and that difference further complicates things as Banner trapped by this illusion just as much as everyone else is. The book ends with the tease for the return of an old Hul This certainly made for an unusual chapter in the overall Immortal Hulk story as he has to face an enemy that has somehow telepathically inserted himself into everyone's consciousness as some sort of childhood superhero, thus disarming everyone and making them trust him. Hulk is immune to this sort of thing, but Banner isn't, and that difference further complicates things as Banner trapped by this illusion just as much as everyone else is. The book ends with the tease for the return of an old Hulk villain, and this promises to lead to some interesting new directions. Just when Hulk may finally be recognized as a hero by everyone...things change, because good times rarely last for the Hulk.

  16. 5 out of 5

    Petergiaquinta

    Things just get weirder and weirder. And dumber and dumber, I fear. Xemnu returns to reclaim the name “Hulk,” and isn’t that just preciously clever? But it goes nowhere, alas, and when all is said and done, there wasn’t much here to keep my interest beyond the initial spark of nostalgia. “Hulk is Hulk,” for damn sure, but whether that mantra of his is more Popeye the Sailor Man or Jehovah from the burning bush, only time will tell, I guess. I’ll keep reading, but I don’t have much hope for the futu Things just get weirder and weirder. And dumber and dumber, I fear. Xemnu returns to reclaim the name “Hulk,” and isn’t that just preciously clever? But it goes nowhere, alas, and when all is said and done, there wasn’t much here to keep my interest beyond the initial spark of nostalgia. “Hulk is Hulk,” for damn sure, but whether that mantra of his is more Popeye the Sailor Man or Jehovah from the burning bush, only time will tell, I guess. I’ll keep reading, but I don’t have much hope for the future of this title.

  17. 5 out of 5

    Chris Robertson

    I really like this series. Xemnu was actually kind of creepy: a villain capable of memory manipulation is more unsettling than I thought. Multiple personality disorder saves the day! I also liked the return of the Leader....I mean, you knew he was coming. But fitting him into all this Gamma Green Door stuff is handled very well, and he is properly menacing, pushing an already memorable series to new levels. Can’t wait for the next one.

  18. 5 out of 5

    Ryan

    I wasn't sure about the Roxxon/Xemnu storyline, but it came together well in the end. And I love the Leader so that part went well for me. And then the last issue... Ewing has gotten away from the gross outs like disected Hulk, or bifurcated Absorbing Man. But the horror is still there. Foreboding. Nerve wracking. Suspenseful. Can't wait for the next volume.

  19. 5 out of 5

    Zachariah

    The Hulk, while being in a ton of people's top five superheroes, is probably one of the most difficult ones to write a good story with. Even the great State Lee's run only lasted six issues. But Al Ewing is nailing it. This is by far my favorite Marvel comic right now and I can't wait until the next volume.

  20. 5 out of 5

    Beelzefuzz

    The story continues to be excellent. The art was a little out of place at times. I liked that the flashback was a different artist, but the current stuff jumped around, and I swear in the last issue Hulk was pulling some faces to rival squidward memes.

  21. 4 out of 5

    Brannigan

    I can’t stress enough how great this series is. I mean normally a series that gets to volume 7 starts to feel old or like it’s repeating itself but there’s still plenty of surprises and I keep looking forward to the next volume.

  22. 4 out of 5

    Jeremy Kazimer

    This was definitely underwhelming. I think it's setting up for something bigger, the threads are there for sure, but this volume just wasn't particularly interesting. Of course, COVID-19 is also a creativity factor. Overall, a 3/5.

  23. 4 out of 5

    Sesana

    Immortal Hulk is still spectacular. Xemnu is compelling and terrifying as a villain, and I think most readers who have been running across Agger over the last several years will be pleased to see how his story seems to come to a close, at least in this book.

  24. 4 out of 5

    Ed

    Some really great and mind twisting stuff with Xemnu. Also some absolutely massive twists and some incredible guest art. Issue 34? Chef’s kiss.

  25. 4 out of 5

    Joshua Lawson

    All of the brilliant social commentary and jaw-dropping body horror I’ve come to expect from Immortal Hulk. This continues to be one of the best comics I’ve ever read.

  26. 5 out of 5

    Michael Caveney

    Another fun entry in Al Ewing's part-psychological/part-splatterpunk Hulk masterpeice.

  27. 5 out of 5

    Elijah Corella1

    Eh Contrived, not much really happening in this arc. The autobiography of the Leader was engrossing, unfortunately the rest was not.

  28. 4 out of 5

    Stephanie

    Hulk is Hulk This has great art and great story telling. Highly recommend it you enjoy Immortal Hulk series. Kindle edition is nice.

  29. 5 out of 5

    Han

    Basically the Hulk comic of my dreams.

  30. 5 out of 5

    Charlie

    They are ruining this with too much unneeded dialogue and politics. Just let a comic be a comic.

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