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HELP! My Facebook Ads Suck: Simple steps to turn those ads around

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Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run an ad and instead turn them into book-selling machines.


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Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run an ad and instead turn them into book-selling machines.

30 review for HELP! My Facebook Ads Suck: Simple steps to turn those ads around

  1. 4 out of 5

    Beth Martin

    This book is tailored for self-published fiction authors who want to advertise their novels on Facebook. It assumes some familiarity with Facebook’s ad management website. Basically, it felt like it was written specifically for me. Michael goes into the details of which sales numbers authors should track and how to calculate them, along with some of the advertising lingo that may be unfamiliar to writers. He also focuses on what an ad contains and what good copy looks like. I really appreciated t This book is tailored for self-published fiction authors who want to advertise their novels on Facebook. It assumes some familiarity with Facebook’s ad management website. Basically, it felt like it was written specifically for me. Michael goes into the details of which sales numbers authors should track and how to calculate them, along with some of the advertising lingo that may be unfamiliar to writers. He also focuses on what an ad contains and what good copy looks like. I really appreciated that he also talked about the image that goes with your advertisement and what it should (and shouldn’t) be. One thing that totally mystified me was the back end of how Facebook decides which ads to display. I never realized how detrimental adding lots of text to my ad images was to the number of impressions the ad gets and the cost per click, but it does make my glorious flops make a lot more sense. Although the book is rather short, I feel well equipped now to start advertising my novels using Facebook. And hopefully this time, I’ll actually sell more than I spend on ads.

  2. 4 out of 5

    Yesenia Vargas

    Tons of helpful info for authors This was a quick read but also an excellent primer on how to get started with FB ads. Definitely recommend.

  3. 5 out of 5

    Anna

    This is an excellent intermediate-level book on Facebook ads. No fluff, so it feels short for the price, but the pointers I picked up gave me some ideas on branching out beyond the one ad I've previously managed to get a positive return on investment for. Basically --- if you've taken Mark Dawson's free intro course, have done a bit of playing around on your own, and are trying to figure out how to reach the next level, this book is an excellent fit. Plan to use it when you're willing to throw a This is an excellent intermediate-level book on Facebook ads. No fluff, so it feels short for the price, but the pointers I picked up gave me some ideas on branching out beyond the one ad I've previously managed to get a positive return on investment for. Basically --- if you've taken Mark Dawson's free intro course, have done a bit of playing around on your own, and are trying to figure out how to reach the next level, this book is an excellent fit. Plan to use it when you're willing to throw away about $50 on failed ads then spend another $300+ before you get your royalties back from Amazon. (Also, if you're not ready to plunk down $6 just yet, you can enjoy several of the key points in the author's interview on the Science Fiction and Fantasy Marketing Podcast.)

  4. 4 out of 5

    Tracey Pedersen

    This book is a great resource for authors who are struggling with their fb ads. If you've done all the courses out there and still aren't having success, maybe try this book and get some basic information and try again. The information here is straightforward and easy to understand. You can put up an ad following these directions and see how you go. I'm one of those who has all the courses and was completely overwhelmed and just doing nothing - this book helped me to remove the noise and get bac This book is a great resource for authors who are struggling with their fb ads. If you've done all the courses out there and still aren't having success, maybe try this book and get some basic information and try again. The information here is straightforward and easy to understand. You can put up an ad following these directions and see how you go. I'm one of those who has all the courses and was completely overwhelmed and just doing nothing - this book helped me to remove the noise and get back to basics.

  5. 5 out of 5

    Sacha Black

    Good author marketing book This is a good book for authors who haven’t done Facebook advertising before. If you’ve done some then it may not give you the detailed in depth knowledge that you’d be looking for but for beginners or intermediates it’s a great book with some hints and tips thrown in. It’s got good examples, pictures and explanations of ‘how to’ actually create ads as well as examples of styles of wording.

  6. 4 out of 5

    Wendy Sloneker

    Clear, practical...plus maths! Thoughtful, conversational & practical. Thank you for outlining your thought process & also for saving me from a few pitfalls. Am beginning with a first nonfiction book in a non series & have some good structure to make the first “go” of it. Big thanks! Clear, practical...plus maths! Thoughtful, conversational & practical. Thank you for outlining your thought process & also for saving me from a few pitfalls. Am beginning with a first nonfiction book in a non series & have some good structure to make the first “go” of it. Big thanks!

  7. 4 out of 5

    C.J. English

    5 MY FACEBOOK ADS WONT SUCK stars!! Well, at least I hope not. Actually, I'll have to read this again before do any ads for upcoming books. I took a lot of notes, it makes a lot of sense. Seems like it'll take a bit of trial and error to get the right formula down for each book/author brand. Works for me. I like spaghetti. Thank you Michael Cooper for the help!

  8. 4 out of 5

    Bill Hines

    Good value I like to weigh nonfiction self help books by how much I've highlighted. This one had a lot of yellow. I would have spent far more than the cost of this book in mistakes I would have made if I hadn't read it. It has some typos, some make the point confusing. Good lighthearted writing style. Now where's the adwords for authors version?

  9. 5 out of 5

    Kristi Duarte

    This book is so confusing in Kindle format. I had to constantly leaf back and forth between the pages when setting up my first ads. But if you don't know anything about Facebook Ads, this will shed some light on what to do.

  10. 5 out of 5

    Mary

    To the point What I appreciated most about Michael Cooper's book was his get-to-business conversational tone. I can't wait to put his advice to work and will update on my progress. ThAnks Michael for demystifying Facebook ads!

  11. 4 out of 5

    Darren Sapp

    Great info. One little issue in that the pages weren't numbered yet the table of contents showed pages numbers. This makes it hard to take notes and reference back.

  12. 4 out of 5

    Yvonne Carder

    This definitely helped me with understanding Facebook Ads and was very easy to follow along.

  13. 5 out of 5

    Jennifer McMurrain

    An easy to follow tutorial on how to make those pesky Facebook ads work for you. Lots of pictures and examples. I can't wait to put the material I read to use with my next ad.

  14. 4 out of 5

    Delaney Diamond

    Really good and very helpful. It's geared toward authors who are exclusive to Amazon, but the content is helpful even if you're not.

  15. 5 out of 5

    Stevie Collier

    Very Useful. No fillers Finally, a FB ad book with no fillers. This book is filled with useful and up to date info. Highly recommended

  16. 5 out of 5

    D. Casey

    Good read This gives a very easy to understand explanation of how to create and use Facebook ads. I just created my first one and we'll see how it goes

  17. 4 out of 5

    Mel Corbett

    Very informative. Now I just need to implement the rest advice and run some ads. I hope that they'll be effective if I follow all the advice. :-)

  18. 5 out of 5

    Kim Cox

    Excellent advice on running Facebook ads for authors with a special bonus on Twitter ads.

  19. 5 out of 5

    Rinelle Grey

    I’ve made Facebook ads before, I understand the process, but this book took it much further. I’ve learned a lot, and look forward to making more successful Facebook ads!

  20. 5 out of 5

    Leslie Heath

    Easy-to-read guide on Facebook ads for authors. This information is really helpful and easy to implement. I highly recommend this book to authors looking to improve their ads and sales.

  21. 4 out of 5

    J.E. Hopkins

    Better than most such books Lots of specific advice with some data to back it up. That said, this is one person’s experience and a healthy dose of skepticism is recommended.

  22. 4 out of 5

    Marion Hill

    I finished this book in 2 days. As an author who has run unsuccessful Facebook ads, it was nice to read someone that has found success with it. This is a book I will read and re-read as I craft new ads in the future. Recommended for authors who want get better results with Facebook ads.

  23. 4 out of 5

    H.J. Stack

  24. 5 out of 5

    Melissa Stevens

  25. 5 out of 5

    Annie

  26. 5 out of 5

    Melissa Storm

  27. 5 out of 5

    Jynafer

  28. 5 out of 5

    Ines Vieira

  29. 4 out of 5

    Anne

  30. 5 out of 5

    Chris Syme

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