Hot Best Seller

How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

Availability: Ready to download

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the powe We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.


Compare

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the powe We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

30 review for How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

  1. 5 out of 5

    Tobias Isaac

    an easy read with a lot of "I knew that (but I've never practiced that)" facts :-) everyone should read this book :-)

  2. 4 out of 5

    Nakul Shenoy

    Susan takes the idea of teaching influence to the next level by making it very easy to understand. She breaks down the concepts to easily understandable key topics, and shares them as strategies to use. The learnings thus become actionable, and we get to learn which strategy to use in which context. I recommend this one.

  3. 4 out of 5

    Norbert

    Well written, and understandable book about 7 drives, and how to use it to understand and influence people. At the end of the book there is a useful section about combining and using them in real life situations.

  4. 4 out of 5

    Douglas Summers-Stay

    Read for my teaching job. A lot of psychological tricks to manipulate people. A manual for the "dark arts." Many of the things that aren't simply asserted but are backed up with studies in here have failed to replicate in follow-up studies. She says that she falls somewhere between "it's never okay to manipulate people for any reason" and "it's only okay if you manipulate them to do something for their own good" but then goes on to contradict herself in the next sentence. On the other hand, all th Read for my teaching job. A lot of psychological tricks to manipulate people. A manual for the "dark arts." Many of the things that aren't simply asserted but are backed up with studies in here have failed to replicate in follow-up studies. She says that she falls somewhere between "it's never okay to manipulate people for any reason" and "it's only okay if you manipulate them to do something for their own good" but then goes on to contradict herself in the next sentence. On the other hand, all these things that seem super obvious to me I see Trump getting away with every day of the week, so maybe there are just a lot of easily manipulable people out there.

  5. 5 out of 5

    Karen

    Read the book on my library app. Very well organized and easy to pick up and read when you have a few minutes here and there. In fact, that's probably a better way to read it rather than through large sittings because it is a very densely packed book. Every single piece of advice (and there are dozens upon dozens of decent tips) is tried and tested. It's not magic, it's actually hard work to orchestrate it -- but it looks like magic! Worth reading every couple of years, for rejuvenation. Favourit Read the book on my library app. Very well organized and easy to pick up and read when you have a few minutes here and there. In fact, that's probably a better way to read it rather than through large sittings because it is a very densely packed book. Every single piece of advice (and there are dozens upon dozens of decent tips) is tried and tested. It's not magic, it's actually hard work to orchestrate it -- but it looks like magic! Worth reading every couple of years, for rejuvenation. Favourite quotes: "We need to feel that we're in control and that we have choices. If we have too many choices, we won't choose anything at all. But if we don't have any choices, we lose motivation." "A good teacher knows how to take a body of knowledge or skill set and break it down into smaller chunks. A good teacher is a master of mastery... You need to find the right amount of challenge to spark the desire for mastery, but not overwhelm it." "Most of us think that we know what other people's schemas are, but often we're just projecting our schema onto others."

  6. 4 out of 5

    Javier Gonel

    A short but very condensed read about how conversations can be easier. We all need to interact with other people and many times conversations start very wrong ending in disagreements. This book gathers a ton of tips with explanations and examples on how to prepare a conversation so they're more productive. "Do Stuff" can be thought as manipulation, but it is more about preparing the conversation context and learning from the people you're talking to.

  7. 4 out of 5

    Kyle

    Dr. Weinschenk provides a decent overview of many psychological concepts. Many of the concepts are widely known, but it was nice to have them all in the same place. I understand that the goal of the text is to provide a summary, but too many of the concepts were oversimplified. Many of these concepts do not work as broadly or as simple as the text suggests. I would recommend skipping to the sections you are unfamiliar with and spending your time reading those references.

  8. 5 out of 5

    Krista B.

    I enjoyed the concepts in this book and jotted down several strategies to apply in my work life (project/technical management) and personally (marriage & parenting). I appreciated the references to studies that support the concepts and provide some “intellectual” data. I enjoyed the concepts in this book and jotted down several strategies to apply in my work life (project/technical management) and personally (marriage & parenting). I appreciated the references to studies that support the concepts and provide some “intellectual” data.

  9. 5 out of 5

    Dana

    Easy read with some cool pointers. It had a bit of a dip here and there, but all in all insightful. The book cover is admittedly a bit awkward though, so I had to hide it when I was out with people.

  10. 4 out of 5

    Nguyễn Khải

    A lot of useful tips.

  11. 4 out of 5

    Daniela D

    An excellent summary of all the theories in human behavior very well organized and ready to be applied for any situation where you need to convince yourself or others around you to do something good.

  12. 5 out of 5

    Christopher Lim

    It's a quick read through a bunch of psychology topics for persuasion. I think it's helpful as a reference/survey book.

  13. 4 out of 5

    Orban

    The book showed and explained us more than hundreds of practical advises how to deal with situations.

  14. 5 out of 5

    Caitlin

    I found the most useful chapter to be the last one which ran through a number of practical examples.

  15. 5 out of 5

    Edric Subur

    I was really inspired in increasing my influence and persuasion skill after finishing Steve Job's biography. After laying out a selection of influence books I finally settled on this one, being really compelled by its title; simple and clear cut, how to get people to do stuff. The book however turned out to be not what I was really looking for. I was looking for techniques in influencing people around me, to make myself more convincing, my point more sound. The book however covers a slightly bro I was really inspired in increasing my influence and persuasion skill after finishing Steve Job's biography. After laying out a selection of influence books I finally settled on this one, being really compelled by its title; simple and clear cut, how to get people to do stuff. The book however turned out to be not what I was really looking for. I was looking for techniques in influencing people around me, to make myself more convincing, my point more sound. The book however covers a slightly broader category. Talking about how to form habits for your children or how to get customers to love your product for example. Having read several books on self-improvement, I found some of the tips are mainstream as well. Although each concepts and techniques are explained in the lean and straight-to-the point manner, there were times that I felt it was not elaborated enough. Despite all that, I still must say that there are still gems in this book. There are several interesting findings and strategies that we can follow immediately. Each chapter is filled with action items, something that I always like in most self-help book. Overall, it provides a great dive into understanding and influencing people's behaviour.

  16. 5 out of 5

    Wilte

    Very basic, introductionary text on behavior change. Bite size tips, that are also repeated at the end of the book. Nice overview of literature, good starter-book I guess. Some parts were haphazard collection of interesting psychology papers. And many tips are fairly superficial and hollow (something like: "do it right", "tell a good story"). I also did not care too much about the personal anecdotes that were to illustrate examples (poorly at times). A couple of quotable open doors (or more benig Very basic, introductionary text on behavior change. Bite size tips, that are also repeated at the end of the book. Nice overview of literature, good starter-book I guess. Some parts were haphazard collection of interesting psychology papers. And many tips are fairly superficial and hollow (something like: "do it right", "tell a good story"). I also did not care too much about the personal anecdotes that were to illustrate examples (poorly at times). A couple of quotable open doors (or more benignly, truisms): p126 To get people to do stuff, you need to offer a few (three or four at most) clear choices so they feel in control. People won’t always choose the fastest way to get something done. They might choose the way where they feel that they have some control. p195 the easiest way to get people to do stuff is to get them to want to do stuff. The more you understand psychology, the better you’ll be able to sync what you want people to do with what they want to do. Ultimately it’s not about manipulation—it’s about understanding.

  17. 4 out of 5

    Dorene

    If you have studied or done much reading about leadership and the art of leading you will find this book very elementary and superficial (The title certainly does hint at this, doesn't it?). The author highlights basic principles of employee buy-in via simplistic situation-based examples that may or may not be business related. Unfortunately, however, she also sometimes encourages manipulative tactics that, in my opinion, are only effective for short term gain if at all successful and can be det If you have studied or done much reading about leadership and the art of leading you will find this book very elementary and superficial (The title certainly does hint at this, doesn't it?). The author highlights basic principles of employee buy-in via simplistic situation-based examples that may or may not be business related. Unfortunately, however, she also sometimes encourages manipulative tactics that, in my opinion, are only effective for short term gain if at all successful and can be detrimental to trust building. Further, the principles and means of achieving "compliance" are almost antithetical to the concept of team building. The focus of this book is to assist the reader in being a manipulator for short term, situational gain, rather than mastering the art of developing individualized motivators for a greater purpose and long term investment in personal and organizational success.

  18. 5 out of 5

    Jesse Biroscak

    This book is good - really good. And it'll certainly help you to understand how to get people to do stuff. However, if you don't read it a few times or truly internalize it, it can be difficult to feel like you got your money's worth. There are strategies listed inside the book that you can do, but I would really only focus on one at a time until you do them without thinking. Even after trying to do that, I still find that I forget to execute as Weinschenk instructs. Definitely recommended, assu This book is good - really good. And it'll certainly help you to understand how to get people to do stuff. However, if you don't read it a few times or truly internalize it, it can be difficult to feel like you got your money's worth. There are strategies listed inside the book that you can do, but I would really only focus on one at a time until you do them without thinking. Even after trying to do that, I still find that I forget to execute as Weinschenk instructs. Definitely recommended, assuming you're self-motivated and can do things consistently.

  19. 4 out of 5

    Ryotaro Nagasawa

    Bought at DMA2013. Concise and to the point. It's more like an accumulation of tips, rather than strategies which the author mentions. They are surely actionable and worth trying. Each one of tip maybe useful, but since it is extracted from various scientific experiment I doubt there may be some contradictory tip with each other seen as a whole. But I can't tell because there so many of them. A bit superficial overall, I'd say.

  20. 4 out of 5

    Luke Gruber

    If you're fascinated by psychology and human behavior you'll love this book. Weinschenk is an incredibly smart PHD psychologist. Although this book aims to "get people to do stuff", it's enlightening to realize some of the unconscience drivers to my own behavior. There's so much packed in this book, I sometimes wished she elaborated and spent more time on a few great topics. Enlightening book. It's very good.

  21. 5 out of 5

    Ann

    Reading challenge #21 A nonfiction book I have been to several psychology trainings lately and our teacher has recommended this book more than once. It fit into my reading challenge category so why not? How to Get People to Do Stuff is full of useful (and some not so useful) strategies. Nothing revolutionary but good to learn and relearn some things.

  22. 4 out of 5

    Lasse Olsen

    Easy read with some cool pointers. It had a bit of a dip here and there, but all in all insightful. The book cover is admittedly a bit awkward though, so I had to hide it when I was out with people.

  23. 4 out of 5

    Krzysztof

    http://krzychukula.blogspot.com/2014/... http://krzychukula.blogspot.com/2014/...

  24. 5 out of 5

    Filip Rublev

    This is the third Susan Weinschenk book I was fortunate to enjoy. As usually, the book is entertaining, practical, and has many pieces of advice that can be applied tomorrow.

  25. 4 out of 5

    Melissa

    Good practical advice, sometimes a little generic but I definitely learned some techniques to try in daily life.

  26. 5 out of 5

    Carielyn Mills

    how the mind works in very brief explanations. quotes a lot of other popular regular-length recent brain books.

  27. 4 out of 5

    Bill

    Very short, almost like a summary of another book, but very useful to collect all this information into one source

  28. 4 out of 5

    Conrad Chamerski

    Good tips on how to get people to do stuff based on facts.

  29. 5 out of 5

    Kim

    This is a useful & usable intro to using psychology in design, especially for anyone trying to move online metrics. This is a useful & usable intro to using psychology in design, especially for anyone trying to move online metrics.

  30. 5 out of 5

    Rodion Krivoshein

    A lot of surprising insights on various human behavior quirks.

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.